CARRIERS STRATEGY

Carriers Strategy is important logistics industry. Because of environment and natural  condition, logistics industry have a challenge that must face. Here I want the emphasize the challenge is operating network, operation and labour.

Operating Network

Operating Network is territory that company can access. For example, Pos Laju Malaysia can access all over the Malaysia even though the place is in urban area. The wider the network, the greater the challenge that the company must face.

If the branches is over the world, manager face the challenge to monitor the equipment and asset. Asset and equipment must deployed to shipper's location, which requires continue to monitoring of equipment location and customer demand. The place must be near to the market to make the handling of the freight easy and to monitor of customer demand of that area.

Second, a high proportion of operating task is performed beyond the scope of supervisor. If the worker if faces the greater challenge, supervisor beyond scope to monitor or to give orders. For example is pilot. When aeroplane in the air, the supervisor hard to control. Pilot must think and responsible every decision that he made.

Third is vast geographic operating network is interrelated and interdependent. The carrier company must make sure that freight must complete delivery event though the delivery take thousand miles. Which means is origin terminal, pickup vehicles, consolidation terminals and others are work together to make the complete delivery.

Fourth is carrier operation and equipment are continually exposed to weather condition and other hazard that beyond the control of management.  Bad weather is beyond of the control of management. For example, if the rain heavily, air mode cannot operate because the weather is not good condition to aeroplane to departure.

Lastly is other hazard beyond management control include traffic congestion and calamities. As we know, in peak hour confirm traffic congestion will happen but traffic congestion cannot be predict because  sometimes in the middle of the night can also traffic congestion because of road accident.

Operation

Transportation operation come into direct contact with the general public, making safety a critical factor. For example, road mode share the highway with other car and air mode is fly over populated areas. This activity cannot be avoided because if the accident is happen, it will happen.

Labour

Labour is important in logistics industry. In truck mode, if driver is not work, the delivery cannot be complete. Even though the pipeline is less require of worker, if worker not monitor, the pipeline mode will not running smoothly. The worker must worker together to make complete shipment.